At the end of the 2010-11 campaign, United Way raised $320,000, 90% of its original goal. As a result of the campaign deficit the United Way Board of Directors announced a plan to raise $20,000 by the end of April, an initiative we called the February Challenge. It is with deep regret that our plans also included reducing funding to partner agencies by $20,000.
Why Budget Cuts?
The United Way Board decided that these budget cuts were necessary when we were unable to meet our campaign goal for 2010. The down economy combined with federal and state budget cuts have severely affected our funding sources including federal and state grants.
The February Challenge
During the months of February, March and April we asked the Seneca County community to consider a financial gift large or small to United Way. The challenge was formally announced at United Way’s Annual Meeting in February. The goal was set at $20,000 dollars. By the end of April United Way successfully reached their goal and raised $22,700 with The February Challenge.
Watch video of announcement to partner agencies.
How did we do it?
The supplemental campaign began with corporate seed funds of over $6,000 generously provided by Seneca Falls Savings Bank, Seneca Meadows, Bonadent and ITT. During the month of March, over twenty-five dedicated United Way volunteers organized the first St. Patrick’s Day Pot of Gold fundraiser bringing in almost $1,700. We raised additional money from our targeted letter writing campaign with donations from individuals and small businesses all across our caring community. We are so thankful for our many volunteers and generous supporters.